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How to Get Employees Excited About Your Brand Vision

How to Get Employees Excited About Your Brand Vision

Introducing important brand changes can be an exciting time for an organization. A new brand vision can open business opportunities, streamline processes, and breathe life into an organization. However, to fully reap the benefits, an organization must invest in the...
The Disconnect Between Stores and Corporate Strategies

The Disconnect Between Stores and Corporate Strategies

When you ask an executive about the key to a successful retail enterprise, chances are they’ll give you tips on creating a corporate strategy. Yet, if all you needed was a great corporate strategy, then all stores would see Walmart and Amazon levels of growth. There...
Do Your Employees Know Your Brand Promise?

Do Your Employees Know Your Brand Promise?

Establishing a clear brand is about more than setting standards, it’s about delivering a consistent experience. Having a clear brand communicates to potential customers what they can expect about the quality of your product or service from the first impression. While...