You know us as Square Root.
Soon everyone will know us through CDK Global
Hi, We’re Square Root.
We’re reimagining field management.

We believe each retailer has unique possibilities. And with the right tools + insights, we believe the field force can bring those possibilities to life. So we built CoEFFICIENT.
CoEFFICIENT is intelligent software for automotive.
We discover, then tell each retailer’s unique story through curated data insights. Paired with a collaborative workflow, recommended actions for everyday impact, and accountability at all levels, we’re a one-stop shop for capturing business potential.
p.s. your field is going to love it!

Our Team
As for us, we’re Radical. We all have unique stories and backgrounds that led us to Square Root. We embrace our differences and make cool stuff together.
In The News
Automotive Leader, David Metter, Joins Square Root as an Advisor
The innovative leader will play an active role in Square Root’s development of automotive partnerships and digital marketing offerings.Square Root,...
Square Root names Mark Gorman as VP of Engineering
Hooray! Square Root promotes Mark Gorman to the VP of Engineering.Mark Gorman joined Square Root as the Analytics Platform Architect in 2014 and...
PEOPLE and Great Place to Work Announce Square Root as #27 On Their 3rd Annual 50 Companies That Care List
Selected for their Learn Anything Program, Square Root is empowering their Radical team to seek out and direct their own growth and...
We’re on a mission to make the field more.