Innovate, Deviate, Disrupt.

A workshop for Automotive Leaders to apply startup agility to daily business practices.

During our innovation day, your leaders are invited to mesh their culture and experiences with our techniques in a collaborative learn-from-everybody environment.

We want to offer Automotive Leaders + their teams the opportunity to get out of their routine. After participating, we hope you’ll leave refreshed and excited to apply the disruptive, startup processes that have driven our success. We’ve hosted companies such as Nissan, Audi, Hyundai, Daimler Benz, and Walgreens.

Square Root is uniquely positioned to demonstrate and share our tactics. Since our founding in 2006, we have gained a reputation for company culture. For five consecutive years, Square Root has been honored by Fortune Magazine as one of the best small workplaces in the U.S. This award-winning culture is built on the belief in our Radical processes such as fail-fast, agile development, and incremental improvements as well as people-driven processes like our Learn Anything program, generous work flexibility, and CEO 1-on-1s, to name a few.


“Our innovation day with Square Root was like a palate cleanser between meal courses. It gave my team that rare opportunity to clear our minds so we could think more strategically about the year ahead.”

Kent O’Hara, Nissan Global Vice President

Sample Agenda

7:30 – 8:45: Breakfast

Meet at a local eatery to see what makes Austin weird and fuel up for the day.

9:00 – 10:00: Startup “Shark Tank”

Warm-up by listening to leaders from Austin’s most innovative startups share in 10-minutes how they make magic in this rapid-fire session. Past companies have included Dealerware, Moment Motors, Data.World, Workify, Dropoff, and more.

10:00 – 10:30: Capital Factory tour

Tour Austin’s most innovative incubation tank that’s housed many of Austin’s most successful startups.

10:30 – 11:30: Innovation Lab Tour

Receive a VIP tour of one of Austin’s many innovation labs such as Walmart’s Data Science Lab, Oracle Entrepreneur Center, Techstars Incubator, or even Silvercar’s new headquarters.

11:30 – 12:15: Square Root Culture Tour

Explore our quaint campus of craftsman homes nestled in a small neighborhood just off of Austin’s famous 6th Street. You’ll get a taste of what it’s like working in our collaborative and creative culture that was Fortune Magazine’s 2nd best place to work in the U.S.

12:15 – 1:30: Entrepreneur Lunch

Join a few senior Austin entrepreneurs for a lunch conversation in the front yard of one of our 1920s homes. Rumor has it that the famous Franklin’s BBQ might (literally) be on the table.

1:30 – 5:00: Strategic Time

Take over one of our houses for a private, creative space for your team offsite, or have a few of our subject matter experts at Square Root join you to facilitate discussions around driving strategy through the field and retailers, applying data science to drive corporate initiatives, or how to empower teams through culture.

5:00 – 6:00: Happy hour

Unwind and meet the Square Root Radicals. We would love to hear about some of your biggest challenges to help our team build up empathy and context for our customers.

Frequently Asked Questions

What is an Innovation Day?

Innovation Day is a time to take a break from routine, get inspired by the culture + people of Austin, and consider business challenges in a different space. At Square Root, we’ve found our clients + partners drawn to the vibe and innovation in Austin. We serve as your host to all that Austin and Square Root have to offer.

How are other Austin start-ups involved?

We want Innovation Day to include diverse perspectives, so we bring in our fellow start-ups to share their voices. These companies aren’t looking for funding, just an opportunity to be part of the conversation.

Is it a sales pitch?

Nope. The purpose is to shake up your day-to-day and spark conversation between your leaders.

Who is it for?

Automotive Leaders. The only requirement: You need to be searching for inspiration. Innovation Day nurtures creativity and the development of tangible ideas + plans for your company.

Why do it?

It’s a fresh take on the traditional leadership offsite. We craft an environment to help you discover + discuss disruptive ideas. You’ll meet innovators in automotive, retail, technology, and culture. Like everything at Square Root, we’ll tailor the day for you. By the end, we hope you’ll have energy + excitement around what’s next for your team.

Apply startup agility to your business practices.