With over 30 years of automotive marketing and operations experience on both the manufacturer and retailer side of the business, Gary Marcotte knows the ins and outs of the auto industry.
During his 13 year tenure at AutoNation, Inc., Marcotte held executive positions in marketing and operations and spearheaded a number of strategic initiatives that helped the company become America’s largest, automotive retailer. For the last six years, he served as the company’s CMO, responsible for all marketing, advertising, owner retention, and digital marketing. Some of his biggest accomplishments at AutoNation were developing the U.S. market branding strategy and instituting consistent store processes across all markets. He also turned around the eCommerce department and AutoUSA lead distribution network to achieve consistent profitability and growth.
Marcotte joined AutoNation as part of the acquisition of Driver’s Mart Worldwide, a 14-store used car mega store chain, where he helped build and implement all key systems and processes as director of operations. Earlier in his career, Marcotte helped launch Toyota’s Lexus division. He developed and implemented the division’s key selling processes, and, in 1991, he established the industry-changing Lexus Certified Pre-Owned Car program for Toyota. This program created an entirely new and highly profitable category in the automotive space. Prior to joining Toyota, Marcotte spent the first 10 years of his career honing his knowledge at General Motors, both in the field and at the company’s headquarters.
Marcotte holds a Master of Business Administration from Darden at the University of Virginia and a bachelor’s degree in Industrial Management from General Motors Institute, now Kettering University.