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A Sweet Retail Combination

A Sweet Retail Combination

A Sweet Retail Combination BY: ERIC HANSEN written in Partnership with our friends at Theatro JANUARY 28, 2019 I was reminded recently of a classic advertising campaign for Reese’s Peanut Butter Cups. The ad portrayed two horse and buggy vendors–one selling chocolate...
Business is Changing. Are Your Reports?

Business is Changing. Are Your Reports?

Business is Changing. Are Your Reports? BY: SARAH KAMPMAN DECEMBER 19, 2018 If you’re operating in 2018 (almost 2019!), chances are your company is very “data-driven.” Translation: Corporate and field teams make decisions based on data about customers, operations, and...