CoEFFICIENT®: Where OEM Strategy Meets Dealer Operations
Focus your field on driving dealer performance
Align Your Brand from HQ to Dealerships
Today’s car buyers are smart. They research brands online and read about other consumers’ experience at specific dealerships. CoEFFICIENT helps your Field ensure your dealers represent your brand and execute your strategy. CoEFFICIENT unifies all the data you need to adjust tactics and reward top performers. From web leads to CPO inventory to service lane metrics, CoEFFICIENT is where the data tells the full story of each retailer’s performance.
Boost Field Effectiveness
Your Field spends upwards of two days a week on data analysis, leaving them less time with the retailers. CoEFFICIENT Visits helps your Field be more consultative. A simpler workflow and automatically recommended metrics means less time prepping, and more time coaching.
Document Dealer Contacts, Better
Franchised dealer networks require the Field to follow formal documentation processes. CoEFFICIENT Contact Reports lets your Field easily capture legal documentation of their dealer visits. Configurable approval and archival settings ensure that compliance requirements are met with minimum effort.