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Sarah Gerichten

As our demand grand marshal, Sarah leads the marketing team in creating meaningful connections between our company and our audience. After almost a decade in marketing for SaaS companies, she is inspired by finding creative, streamlined ways to communicate complex topics. Her appetite for curiosity pushes her to learn new things that will guide our brand and lead to bigger and better things for Square Root. In her spare time, Sarah enjoys singing in rock and roll bands and exploring Austin in her relentless pursuit of the best burger, taco, sushi, etc. Sarah graduated from West Virginia University with a bachelor’s degree in business administration.


Webinar: Overcoming Corporate Initiative Failure

Webinar: Overcoming Corporate Initiative Failure

Getting a program initiative – like customer loyalty, parts and service, or sales incentives – off the ground is hard. Ensuring consistent program execution through a large enterprise with distributed stores is even harder. In fact, only a little more than half of all...
Data Sheet: CoEFFICIENT® Programs Management

Data Sheet: CoEFFICIENT® Programs Management

Manage System-Wide Initiatives with CoEFFICIENT® Performance Management When rolling out new corporate initiatives in large organizations, the details and goals need to be communicated and tracked. This can be difficult, as it can be competing with the efforts of...