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Sarah Gerichten

As our demand grand marshal, Sarah leads the marketing team in creating meaningful connections between our company and our audience. After almost a decade in marketing for SaaS companies, she is inspired by finding creative, streamlined ways to communicate complex topics. Her appetite for curiosity pushes her to learn new things that will guide our brand and lead to bigger and better things for Square Root. In her spare time, Sarah enjoys singing in rock and roll bands and exploring Austin in her relentless pursuit of the best burger, taco, sushi, etc. Sarah graduated from West Virginia University with a bachelor’s degree in business administration.


Retailers: What’s Stunting Growth?

Retailers: What’s Stunting Growth?

Retailers: What’s Stunting Growth? BY: SARAH GERICHTEN JUNE 8, 2017 Over the last decade, the retail industry has undergone massive changes, from high and mighty mega malls to a focus on omnichannel shopping experiences. With news of layoffs, store closures, and...
Dear Retailers, You Can Stop Chasing Data

Dear Retailers, You Can Stop Chasing Data

Retailers spend upwards of $26 million a year on data-related initiatives. Why? Every stage of retail relies heavily on big data, from predicting consumer trends, optimizing sales prices, investing in real-time advertising to managing inventory. We’re relying on data...