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Mike Ditson

Mike is the driving force behind our ever growing product roadmap. With more than 18 years of experience in software product management and marketing, Mike leads our product team in its quest to build through listening. He constantly challenges the Square Root team to listen and adapt to the pain points of the market and of our customers. That’s how you build truly great products. He should know; Mike’s also one of our resident computing historians and can spout off just about every innovation that has happened in the industry since he got his first computer, the Exidy Sourcerer, in 1977. Mike holds a degree in English with a focus in technical writing from UMASS Amherst and an MBA in entrepreneurship from Babson College.


The “Five Pillars” of Store Relationship Management

The “Five Pillars” of Store Relationship Management

Store Relationship Management (SRM) equips multi-unit enterprises with the tools needed to take a systematic approach to improving the performance of all of their stores. Store performance is typically defined as a combination of individual store’s financial...
The Tension

The Tension

In any multi-unit organization a “tension” can exist between in-store managers and those “at corporate” that has a direct effect on store performance across all of your stores.   In some franchises, where the company’s and individual franchisee’s goals are not always...
Offense, Defense, Defense

Offense, Defense, Defense

“Offense, Defense, Defense.” That’s the way I’ve come to describe the challenge of leading multi-unit operations at the highest levels. If you’re the VP of Store Operations of a retail system, the value you bring to your company is defined by how you mobilize the...
The Tolerance Zone

The Tolerance Zone

Why do we use the term “Store Relationship Management” to describe the solution we’re building? Isn’t the real goal to increase the performance of retail stores? Wouldn’t “Store Performance Management” better capture the real essence of this new category of solution?...
“It’s the data, stupid”

“It’s the data, stupid”

In the 1992 campaign for the President of the United States, then Governor Bill Clinton’s campaign manager, James Carville famously quipped, “It’s the economy, stupid!” This captured the essence of what he perceived as the most important issue to the American people...