The partnership puts Mazda’s field first with CoEFFICIENT’s data-rich, tailored, and actionable insights.

Austin, Texas (September 14th, 2020) – Mazda North American Operations implements Square Root’s CoEFFICIENT® platform to enable their field teams to play a more consultative role when reviewing retailer performance.

The CoEFFICIENT platform assists Mazda’s field force with sophisticated analytical tools and personalized Retailer specific metrics tied to company-wide goals alongside a collaborative workflow. Mazda chose Square Root for their automotive experience, automotive field centric software platform, and the innovation demonstrated by their Radicals. The move highlights Mazda’s focus on their field team’s ability to effectively consult and create the alignment needed to continually improve dealer profitability, sales, market share, and overall customer retention.

“We are delighted to partner with a forward-thinking brand that shares our passion for innovation and customer-inspiration. We understand the essential role Mazda’s district managers play in change management and alignment,” says Chris Taylor, Founder and CEO of Square Root. “When the field can consult based on the unique insights for each retailer, the customer, and brand both benefit.”


“The implementation of CoEFFICIENT by Square Root is an investment in our field. Their platform will help provide our Field teams with the tools they need to be effective consultants by greatly reducing the administrative burden which is typically placed on them,”

Tom Donnelly, Sr. VP, Retail Operations

By partnering with Mazda, CoEFFICIENT now supports more than 16% of the US market, translating to more than 2.8 million new vehicles annually. Mazda joins the ranks of other major OEMs across the globe looking to improve their operations, align objectives, and rethink how initiatives and conversations flow to the retailers through the field.

About Square Root

Founded in 2006, Square Root develops data curation software for automotive OEMs to empower field and dealer leadership. Their software and data as a service platform, CoEFFICIENT®, blends data science and collaborative workflows to turn disparate data into actionable insights. Square Root supports over half of the major OEMs and partners with software providers for most U.S. dealers. Square Root has received accolades for its culture in local and national press, including Fast Company, Fortune, and Inc. magazines. Follow their journey at