Square Root Announces New Chief Strategy Officer to Support Growth

MAY 16, 2018

Bill Kennedy to lead go-to-market and organizational strategies for growth.

Square Root, creators of enterprise store relationship management software CoEFFICIENT®today announced seasoned software executive, Bill Kennedy, as Chief Strategy Officer. Following more than five years of service as an advisor to the company, Kennedy will lead Square Root’s go-to-market strategy, helping to define new sales and operation processes to support company growth as it expands into new verticals.

In his role as Chief Strategy Officer, Kennedy will bridge his strategic and technical expertise to help solve complex business challenges for the company’s growing roster of enterprise automotive and retail brands. Prior to Square Root, Kennedy was the Director of Engineering of security products at IBM/Tivoli, led multiple Austin-based technology companies through successful acquisitions, and served on several boards, including Bomgar, Inc., acquired by private equity firm Thoma Bravo. A serial entrepreneur, Kennedy has also founded multiple companies, including Beacon Professional Services, acquired by SailPoint in 2010, and Waveset Technologies, acquired by Sun Microsystems, now Oracle.

“His leadership and experience are tremendous assets to our team, and our customers, and I’m excited to see what we’re able to accomplish in this next phase of growth.”

“Bill has played an integral role in our success as an advisor over the past five years, and is joining us in this new role at one of the most exciting times at Square Root,” said Chris Taylor, founder and CEO of Square Root. “His leadership and experience are tremendous assets to our team, and our customers, and I’m excited to see what we’re able to accomplish in this next phase of growth.”

As its team and business continue to rapidly scale, Square Root is dedicated to continually enhancing its culture and staying strongly aligned to its four core values: Be Customer Inspired, Think Big—Do Bigger, Partner, and Thrive. The commitment to these values has allowed the company to not only recruit and retain top talent, but serves as a key reason Square Root has been recognized as one of the Best Small Workplaces in the United States by Fortune and Great Place to Work for four years running.

“When looking for the right company to join, I always consider three key things: the quality of the people, the opportunity in the market, and the ability for the team to execute. Square Root undoubtedly has all three,” said Kennedy. 

“When looking for the right company to join, I always consider three key things: the quality of the people, the opportunity in the market, and the ability for the team to execute. Square Root undoubtedly has all three,” said Kennedy. “As an innovator at heart and a mathematician by trade, I am honored and excited to have the opportunity to work with some of the brightest minds in data science and have the chance to truly disrupt the retail and automotive markets.”

For more information on Square Root, its products and how to join its team, visit www.square-root.com.

About Square Root: Square Root unlocks the power of data for the world’s leading automotive and retail brands. Powered by predictive analytics, AI and machine learning, its store relationship management platform, CoEFFICIENT®, delivers actionable insights that drive performance. Founded in 2006 and headquartered in Austin, Texas, Square Root has been nationally recognized for their award-winning culture.