Getting a program initiative – like customer loyalty, parts and service, or sales incentives – off the ground is hard. Ensuring consistent program execution through a large enterprise with distributed stores is even harder. In fact, only a little more than half of all program initiatives meet their intended goals. This equates to $109 million in losses for every $1 billion spent on programs.
How much money is your program leaving on the table?
In this webinar, we’ll share how program managers at Nissan Canada addressed blockers to program success like decentralized communication, the challenges of gathering data and prioritizing metrics, and district managers who feel unempowered.
You’ll learn how to:
- Gain program buy-in at all levels
- Turn your district managers into consultants
- Ensure your program is driving measurable business results