Austin, Texas, May 8, 2014 – Last night at the 2014 State of Innovation event, Square Root®, Inc., an Austin-based operations performance management SaaS company, was recognized as one of the top startups in central Texas on the Austin A-List by the Greater Austin Chamber of Commerce and South by Southwest.

The A-List recognizes 12 of the most promising Austin-area startup companies in the key sectors of enterprise data, entertainment, health, social, wearable tech, innovative world tech, and CPG. With over 250 nominated companies, the A-List selection process was particularly competitive this spring. The prestigious A-List recognizes Austin’s most innovative and scalable emerging, growth, and scale stage startups. , along with Umbel,, and TurnKey, made the list in the growth stage category.

“Being named one of Austin’s hottest startups is a huge accomplishment, particularly in a city full of startups. This is a testament to how fantastic the team is,” said Chris Taylor, founder and CEO of Square Root®. “We’re lucky to be based in Austin where there is a thriving tech community and so much entrepreneurial support from the Chamber and other organizations. It’s recognition like this that helps us continue to attract the best tech talent in Austin and accelerate our business.”

The primary goal of the A-List is to increase visibility of Austin’s hottest innovators to help recruit additional venture capital investment and top talent to Austin. To date, there has been a combined $348,720,000 million in investment for all A-List honorees since the inception of the awards program in 2011.

“As evident through the high funding, growth, and successful exits of Austin A-List alumni, this city has emerged as one of the world’s top ecosystems for innovative founders and their startups,” said Hugh Forrest, director of South by Southwest Interactive.

The 2014 spring A-List winners were unveiled at the inaugural State of Innovation event on Wednesday evening at ACL Live. Featured speakers included Michele Skelding, SVP of global technology and innovation at the Greater Austin Chamber of Commerce, Hugh Forrest, director of SXSW Interactive, Thomas Osha, managing director of innovation and economic development at Wexford Science and Technology, and Mayor Lee Leffingwell, who officially proclaimed May 7, 2014 as “Austin Innovation Day.” Additionally, industry insider discussions were led by Mike Maples, Jr., founding partner at FLOODGATE, Bob Metcalfe, professor of innovation at the University of Texas at Austin, Gene Austin, CEO of Bazaarvoice, and Laura Kilcrease, Austin Catalyst and founder of Triton Ventures.

This is the third business award that Square Root® has won in the past year. Previous awards include being named the 40th fastest growing, privately-held software company in America on the Inc. 500 list and being named one of the 100 best companies to work for in Texas by Texas Monthly.

About Square Root®: Square Root® was founded on the principle that data should empower businesses. Headquartered in Austin, TX, Square Root® is a leading edge enterprise SaaS provider in the operations performance management space. The company’s rapidly growing team of technology innovators delivers advanced data insights and high impact software tools to some of the biggest players in the automotive, energy, and large retail sectors. Square Root’s technology solutions help large businesses optimize operations and make smarter decisions every day. As a privately held, bootstrapped company, Square Root® has achieved profitability every year since it began doing business in 2006 – a rare feat in the capital intensive technology startup world.

About the Austin Chamber: The mission of the Austin Chamber of Commerce is to provide leadership that facilitates the creation of a prosperous regional economy and effective advocacy for its members. For more information about the Austin Chamber of Commerce visit

About SXSW Interactive: The 22nd annual SXSW Interactive Festival will take place March 13-17, 2015 in Austin, Texas. An incubator of cutting-edge technologies and digital creativity, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, and an unbeatable line-up of special programs showcasing the best new apps, hardware, video games, and startup ideas the community has to offer. To learn more visit

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