Are you measuring the right things?

Are you measuring the right things?

The market for Enterprise Business Intelligence and Analytics products hit $17 billion in 2016 [1], and is forecast to hit $27 billion by 2021 [2]. Infrastructure costs continue to fall (cloud storage can be had for 1c -2c per GB [3]), and the technology to capture...
Consumers Still Love Shopping in Stores

Consumers Still Love Shopping in Stores

We’re a little more than a month into 2017, yet we’ve seen several prominent retailers close their brick-and-mortar locations to focus on e-commerce. With these changes, it could be easy to assume traditional retail is on the way out. Yet, when we surveyed...