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Turning Brand Vision Into Store Execution: The Vital Role Store Managers Play and How Retailers Can Unlock Their Value

Your Store Managers are on the front lines every day, connecting your brand to your customers. You rely on them to execute a variety of tasks and strategic initiatives to improve store performance, from product sales and reporting, to customer service and experience, to managing store employees. However, a divide exists between the corporate office and the store manager.

We surveyed more than 1,000 Store Managers across 17 retail sectors to explore this divide and uncover the biggest challenges and opportunities facing Store Managers. In this report, you’ll learn:

  • How Store Managers view the relationship with corporate
  • Where they spend the bulk of their working hours
  • What roadblocks prevent Store Managers from growing their stores
  • The types of tools and support Store Managers need to be successful on the job