Mark Schwarz


Adding the Human Element to Data

Adding the Human Element to Data

I’m surprised how seldom analysts are asked for their own interpretation of data. A few years ago, a major technology company undertook a four year data and metrics consolidation project. It focused on the technology instead of on the people. At the end of the...
Big Data and Data Science—Understanding the Hype

Big Data and Data Science—Understanding the Hype

In recent years the term “big data” has become a ubiquitous buzzword used (and over-used) by technology marketers. It’s a catchy phrase, but do we actually know what it means or how to use it? Big data is a broad term for the collection of data from...