In a geographically dispersed organization, critical information and company-wide initiatives are distributed through individual field managers. They channel messages back and forth between the corporate level and the stores in their region. Because so many activities funnel through this one position, it frequently becomes a bottleneck causing multi-unit breakdown. So, how do you fix this problem?
With the right approach and tools, your company can bust the bottleneck and turn district managers into performance-driving leverage points. And we have a new white paper to help: “Introducing Store Relationship Management: A Comprehensive Approach to Multi-Unit Performance.”
This white paper offers a clear and comprehensive look at what happens when the multi-unit retail structure breaks down including consistency problems, communication challenges, data dispersion and more. After laying out the major challenges, we walk you through a new and effective strategic approach to store performance. To give you a sneak peek, we’ve pulled the following three SRM tips for multi-unit enterprises.
- Turn Data into Revenue
Did you know that a 10% increase in the usability of company data can translate to an increase of over $2 billion in total revenue every year for the average Fortune 1000 company?*
Multi-unit enterprise have data, but are rarely using it as effectively as they could. Learn how Store Relationship Management makes company data more usable. Companies can take a data-driven approach to corporate strategy, and create action and accountability plans for low performing stores.
- Improve Customer Experience
Companies who make small changes in customer experience reap big rewards, like the $1 billion firm who saw an increase of $380 million in revenue after making a modest improvement in customer experience.**
Store Relationship Management helps organizations communicate corporate initiatives and track all levels of brand and customer experience. If you can see who isn’t following through on customer programs, you can take immediate steps for better experience and performance.
- Make Effective Use of District Manager Opportunities
District managers are frequently mismanaged and under-utilized, but they are your strongest resource to keeping your enterprise running cohesively. Why? Because they are well placed to improve store consistency problems, solve communication breakdowns, and drive performance action plans. Transform your district managers with smart tools, so they can focus on executing performance initiatives and delivering consistently better results.
These are just three small snippets that we discuss in depth in our white paper. If you are ready to learn more about the SRM approach, so you can empower your district managers and improve store performance, download our white paper today.
Find out how you can:
- Improve store performance and brand experience at every level
- Make data-driven decisions fast
- Align your stores with performance-driving data visualization
- Follow through on data-driven strategies with action and accountability plans
- Support performance through communication and collaboration
- Give your district managers a tool designed specifically for multi-unit enterprises
* Barua A, Mani D, Makherjee R, et al. Measuring the Business Impacts of Effective Data: Chapter One of a Three Part Study. The University of Texas at Austin. http://www.datascienceassn.org/sites/default/files/Measuring%20Business%20Impacts%20of%20Effective%20Data%20I.pdf
** Temkin Group. The State of Customer Experience (CX). DMNews. http://media.dmnews.com/images/2013/09/23/cx_infographic_full_size_463272.png