Austin, Texas, June 10, 2014 –  Square Root®, a performance software company serving retail networks, has hired enterprise software executive, Mike Ditson, as the vice president of product. With over 20 years of experience in product development, management, and marketing, Ditson is well-suited to not only grow ’s product team but also to launch the company’s flagship operations engagement platform, CoEFFICIENT®™, to new industries.

“We searched for months to find the right person to lead our product team and take CoEFFICIENT® to the next level. Mike was the clear choice,” said Chris Taylor, CEO of Square Root®.  “His vision and leadership will be key as we speed up feature and functionality development to go after new market opportunities.”

Ditson has extensive experience in performance management software development and a history of commercializing high value products.  He has also driven product life-cycle for a variety of other technology solutions spanning web conferencing and scheduling, peer-to-peer collaboration, network security, TCP/IP computing, and home health.  Notably, four of the companies he worked for have been acquired: FTP Software by NetManage, Wavesmith Networks by Ciena, Groove Networks by Microsoft, and Authoria by Bedford Funding.

“Organizations can drive better unit performance by bringing data into the store manager and field team dialog,” said Ditson.  “Square Root’s engagement platform and data science expertise put it at the center of this enormous opportunity.  I can’t wait to get started.”

Square Root’s CoEFFICIENT® platform is used by a number of automotive companies including Nissan and Infiniti. The company aims to expand to other transportation-related industries in the next 12 months.

About Square Root®: Headquartered in Austin, TX, Square Root® is a leading enterprise SaaS provider in the operations performance management space.  The company’s rapidly growing team of technology innovators delivers advanced data insights and high impact software tools to some of the biggest retail channel players.  Customers span the automotive, energy, and consumer goods sectors.  Square Root’s CoEFFICIENT® platform helps large businesses optimize operations and make smarter, data driven decisions every day. As a private, bootstrapped company, Square Root® has achieved profitability every year since it began doing business in 2006 – a rare feat in the capital intensive technology startup world. 

Contact: [e] media@square-root.com